SEO & PPC Specialist
This SEO & PPC Specialist role is an excellent opportunity for a candidate looking to build their career with a progressive, successful and expanding company. We are currently seeking a passionate and talented person to join our team on a permanent position.
Key Duties Responsibilities:
*Management of SEO processes and advise on key SERP criteria.
*Co-ordinate all elements of SEO work including Technical Architecture, On-Site Optimization Off-Site Optimization.
*Identify structural issues, write specific SEO copy HTML tags for websites, obtain quality in-bound links and test website layouts.
*Ensure PPC activity is optimised to deliver maximum ROI and kept up to date with market changes, as well as carrying out end-to-end management of campaigns.
*Management of PPC campaigns mainly through Google AdWords, with multiple keyword, display and social ad formats
*Report on PPC marketing activity (customer, sales, and ROI impact) and propose improvement initiatives.
*Work with external design agencies to create assets for online campaigns.
*Identify and evaluate digital trends and emerging technologies and develop new online sales and marketing channels.
*Work cross functional to achieve SEO results
*Overall, drive new customer (candidate / client) acquisition through PPC & SEO
*Min of 2 years' experience in a similar role managing PPC & SEO.
*Previous work experience in a Recruitment business a distinct advantage
*Degree in digital marketing & analytics or a related field.
*Experience of running, analysing, optimising and buying digital campaigns.
*Experience of website management and search engine optimisation.
*Expert skills required with Microsoft Excel, Google Analytics, Adwords, Webmaster Tools, SEOMoz.
*Highly creative, organised and detail oriented, target focused individual.
*Data driven and analytical - will create and manage through an environment of performance indicators and analysis.
*Problem solving ability, structured thinking and the ability to understand complex issues.
*A passion for online marketing
*Team-orientated with excellent people and interpersonal skills.
For more information on this role and/or a confidential chat, please contact Shane Esler on 01 418 8183 or at firstname.lastname@example.org